Embedded Journalism Course Work Examples

Introduction Journalists or reporters had in the past wars, scarce information with reference to operations of the military. The military provided neither protection nor any form of assistance to the reporters despite having common roles in advancing information dissemination and enhancing democracy. At most times, due to inadequate communication from the military, the media broadcasted erroneous accounts regarding the operations of the military. With reference to the 1st amendment, reporters have been granted free press rights to enable them inform the public on facts but the military personnel believe that disclosure of some of the classified documents would bring risk to the soldiers and jeopardize the defense system. However, presently the military acknowledges the need for media coverage on its wars. For example, the Iraq invasion in 2003, the U.S military gave the media the go ahead to cover the war. This system where a journalist is attached to some military units so as to guarantee better if not full coverage of the war is referred to as embedded journalism. Unlike the times of the world wars when the U.S. army relied heavily on its weapons for victory, military strategies have nowadays changed and become information warfare. Effects of embedded journalism Embedded journalism has both positive and negative effects on both the media and the defense system. The free press concept is not currently held highly by many countries of the world and it has been documented by the United Nations that only a few governments actually have a free press. In fact, in some of the underdeveloped third world countries, heads of state sarcastically point out that in a country whose population is characterized by an illiteracy level of over 90 percent, a free press is irrelevant. Both the media and the military are key elements of democracy; one is involved in protection and preservation of democracy with the constitution inclusive whereas the other is concerned with press freedom under the 1st amendment ensuring that the public knows the truth. Permitting the journalists to accompany the military units can positively enhance the military’s image. As a plan for public relations, embedded journalists can give a hand in military credibility build up as they are always entitled to get verified accounts as it pertains what truly happened. In their quest for news, the media often rub shoulders with police operations while on the other hand, the police occasionally ignore the potential contribution and needs to be achieved by having the media give out factual information and help in dispelling rumors. This is true particularly in situations where barricades and hostages are involved. The personnel managing police have largely criticized the media for the manner in which it portrays terrorists and/or their operations. Each of the police departments in the world can give an account of experiences where the media has obstructed the hostage negotiation teams simply for a story. The daring reporters appear ready to endanger the lives of hostages in the hope that they will get an exclusive story. Giving the media a chance to have access to war zones is advantageous in that it helps the military unit tell its version of story about the war. For example, journalists were embedded by the American military to the troops in the in the 2003 invasion of Iraq following complaints from the U.S. news media about inadequate coverage of the 1991 gulf war. This was also replicated during the invasion of Afghanistan in 2001 which was U.S.-led. Embedding journalists to military troops helps the military public relations personnel regulate what the media can broadcast in that they classify information as releasable or non-releasable. Releasable information is information that is open for the public to get via the media house. Examples of such information include; military target location and objectives, friendly casualty figures, approximate force strength figures, figure of captured enemies or those who have been detained. Non-releasable information is not open to the public because its bro adcast and/or publication could in one way or another jeopardize the accomplishment of the missions of the military unit and therefore may endanger the lives of people. Examples of such information include; aircraft numbers, number of units involved in the venture, critical supplies and equipment numbers e.g. tracks, tanks, ships (TISS 2003) Embedded reporters usually cover news which is friendlier to the military and troops than the non-embedded journalists since they are thought to be more trusting of military people individuals than their non-embedded counterparts. An embedded reporter is entitled to spent twenty four hours each day of the week in the company of his soldier teammates probably under the same field conditions which are imposed by the combat and at most times are demanding. Therefore, there is a likelihood of the development of a sense of comradeship resulting into more military friendly news coverage. A disadvantage with embedding journalists is that the news they cover is always from the Army’s point of view. The reporters usually have a lot to report about but it originates from one side of the warring parties, this leads to biased reporting. In some cases the reporters will require translators and this coupled with differences in world views affects what the journalists cover. For reporters, of most importance are the facts, but so are the points of view from the people and how the facts are covered. Having taken this into account, journalists still face a stiff challenge in presenting the whole facts and information in a manner that is interesting and accessible to the people. Embedded journalists put the authorities on the spot. This is because they are expected in a war setting to put aside their loyalties and give a thorough coverage of the events taking place indiscriminately. They need to extract information from the people by asking questions for example meaning of the event, who is supposed to benefit and how, who are behind the events e.t.c. They are supposed to internalize what’s going on, people’s opinion from both sides and generate a fair picture. For example, the media helped expose an instance which occurred during the Afghanistan invasion by the U.S. A wedding party had been mistakenly bombed by the military and internal investigators involved the U.S. journalists in probing the attacks. It was reported that the military wanted to do away with the evidence of the mistake but it was ‘headed off’ by journalists when they publicized the incident and therefore filed pressure on the military to take responsibility of th eir actions (Kuo  2003). More often embedded journalists’ objectivity has been called into question. This has been brought up not so much of a direct attack on the 1st amendment (in reference to law guarding reporting of certain issues by journalists) as it is against the principles of free speech behind the 1st amendment which preserve the independence and integrity of a watchdog press. Usually the concern is not about the embedded journalists becoming propaganda machines for the government, but that by so closely associating themselves unconsciously with the military units; they have been rendered unable to objectively report on the happenings during war without leaning on the side of the military. It has been reported that some journalists cross the line and actually participate in the activities of the military units due to the closeness they have. The kind of relationship between embedded journalists and the military units is not a mere friendship; there is a linkage between their survivals. Those travelling with the units have linked their own survival with the well being of the unit in a manner that is identification inevitable. This unconscious identification poses a risk that the reporters may compromise their independence which is fundamental to the press in executing its duties as either an informer or a watchdog. A reporter who has leaned on one side can not objectively and accurately report information and so is a watchdog press which can hardly be effective since it considers itself part and parcel of the group under scrutiny. Embedded journalists end up inadvertently promoting the media position preferred by the government since much of the news they cover are sourced from the commanders of the units who were assigned to them. Other reporters from outside the program who were assigned to supplement the information are often not relied upon or are incapacitated and cannot find coverage materials potentially damaging to their countries with ease like the embedded reporters. Additionally, the competence of embedded reporters in accurately covering the conflict is questionable since they cover only one side of the story, the soldiers’ perspective. Journalists who lack context cannot maintain a neutral position in terms of reporting the war. Conclusion As discussed, the role of media in covering the events at times of war can not be overlooked. With reference to the 1st amendment, the press is supposed to have a free hand on the choice of materials for reporting whether as a watchdog or as an informer press. However, there is also a clear need to regulate what the media reports since some information once exposed can lead to breach of national security and may put the missions of military units in jeopardy. Therefore, there is a need to strike a compromise whereby the media is given a chance to select what to report and how to do it, but should also exempt reports on areas which may expose the operations before they occur since this may lead in one way or another to boycotts and the operations become unsuccessful. Reference Donnelly et al (2003).  Embedded Journalism:   How war is viewed differently from the Frontlines versus the Sidelines.   Department  of Defense Joint Course in Communication, Department of Communication, University  of Oklahoma. Kuo, Keming.   (April 2, 2003).   Iraq Wars Embedded Journalists.   Iraq Crisis TISS (Triangle Institute for Security Studies).   (2003).   The American Media and Wartime Challenges Conferences Summary and Papers.

The Love Song Of J. Alfred Prufrock, By T. S. Eliot

â€Å"The Love Song of J. Alfred Prufrock† by T. S. Eliot is an internal monologue set in 20th century England. The speaker of this poem, Prufrock, is an unhappy, middle aged man in great distress. The poem begins with Prufrock at a rich, upscale party, leads to the Red Light District, and ultimately ends at the beach. Prufrock is in great distress for a number a reasons. He is enduring a personal Hell or labyrinth. Prufrock has an abundance of time on his hands and is suffering from dreadful boredom. Prufrock is also severely insecure about his body image and how people, specifically women, will perceive him. Although he desires to write and share love poems with the women he longs for, he is too shy and timid to even talk to them. Prufrock’s three sources of distress include boredom, low self-esteem and body image, and his shyness and fear of women. The first of Prufrock’s great stressors is absolute boredom. Prufrock has an excess of time on his hands and does not know what to do with it. He spends a great deal of his time exploring deserted streets, going to upscale parties, and indulging in toast and tea. â€Å"Time for you and time for me, And time yet for a hundred indecisions, And for a hundred visions and revisions, Before the taking of a toast and tea† (Eliot 757). Prufrock spends the vast majority of his life stressing over slight indecisions, all before breakfast. Although not common to the average reader, to Prufrock, everything in his life is seeminglyShow MoreRelatedThe Love Song of J. Alfred Prufrock is a Poem Written by T. S. Eliot1058 Words   |  4 Pages â€Å"The Love Song of J. Alfred Prufrock† is a poem written by T. S. Eliot in 1911. Prufrock is a fictional character with the poets intended audience being fictional as well. 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Eliot does not portray in a very good light. T. S Eliot’s creation of a depressing mood, powerful

CONCEPTS OF FITNESS AND WELLNESS Essay Example For Students

CONCEPTS OF FITNESS AND WELLNESS Essay JOE EVERSONCONCEPTS OF FITNESS AND WELLNESS 11:00 TO 12:00 12/6/1998The dictionary definition of health is as follows: soundness of any living organism; vigor of body and mind; freedom of defect or disease. I am in good physical condition because I work out often. I also believe I am emotionally well balanced because I fell good about myself. However I am slacking a little bit in the intellectual wellness area because I dont have a very open mind. I have very good faith because I am a Christian. I have some very good friends, so I believe I am in good social well being. My definition of wellness and health, is living a good life and having good friends. One definition of physical fitness is the ability of the body to adapt to the demands of physical effort. Another definition could just be being in good shape. Yet another persons definition might be being skinny. There are five areas of health related fitness. The first is cardiorespiratory endurance, the second is muscular strength, the third is muscular endurance, next is flexibility, and last is body composition. I think physical fitness means being in good shape. Physical fitness can affect your everyday life because if youre in good shape you will be more active and do the stuff you like to do. I have good muscular strength, endurance, and flexibility. I do lots of push-ups. I have a weight bench and I lift weights often. I do lots of stretching so I am pretty flexible. One of grandmothers has had cancer, but I dont smoke like she did. I have dark skin and no freckles. I do go in the sun a lot during the summer and get real tan. I am not overweight and I exercise often. I am 64 210 pounds. I believe I am in the recommended weight. My body fat percentage is twenty-three, which is over recommended body fat. My bmi is 23, which is in desirable range. For better cardiovascular health I need to eat more fruits and vegetables. I also dont need to worry so much about the little stuff so much. I should keep lifting weights because thats good for me, but I should also start jogging. Three exercises I could do that are good for my heart are jump roping, jogging, or going to some of my old wrestling team practices and wrestle around. Good foods to eat that help prevent cancer are citrus fruits, cruciferous vegetables, dark green leafy vegetables, and dark yellow or red fruits or vegetables. You should also cut down on your fat and saturated fat intake. By eating right and exercising you can obtain a healthy level of body fat. A good exercise for the biceps are curls, and the triceps are multitriceps. Bench press is the most popular exercise for the pectorals. Back extensions are real good for the lower back. Sit-ups are the most popular exercise for the abs. The most popular exercise for the hamstrings is the squat, which also works out the quadriceps. The best exercise to isolate the gastrocnemius is the toe raise. When I work out I prefer free weights; I do three sets with eight reps each set. I lift about five days a week. Head turns and tilts, and towel stretch are two stretches for the upper body. Step stretch and sole stretch are two stretches for the lower body. I will need to eat lower fat foods and not eat so much junk food. I should eat more fruits and vegetables and plan out my meals better and my snacks. I am also going to begin to jog around my neighborhood. I will start to be more active and not lay around and watch TV all day. The SisterHood of the Traveling Pants Essay During this course I realized that I am not always going to be young, and eventually I will have to work really hard to stay in shape and be healthy. Thats what made me start to eat healthier and exercise more often. Hopefully I will stick to it and live a healthy life. .

Pizza Hut Essay Example

Pizza Hut Paper Corporately known as Pizza Hut, Inc, it is a subsidiary of Yum! Brands, Inc. Pizza Hut, the first International Chain Restaurant in Bangladesh, opened its flagship restaurant in 2003 at Gulshan in Dhaka. From the day of its launching Pizza Hut remains the acknowledged leader of the Pizza Industry, evident from the continuous crowds the restaurant successfully draws in. Pizza Hut has over 15,000 outlets across 100 countries. Following its grand success in Dhaka, the Chittagong outlet was opened in September 2005 and later on in Cox’sbazar as well. Transcom Foods Limited (TFL) started its journey in 2003 as a franchisee of Pizza Hut, the first International Chain Restaurant in Bangladesh, and went on to sign the contract to become the franchisee of Kentucky Fried Chicken (KFC) in the year 2006. Both Pizza Hut and KFC are subsidiaries of the world’s largest restaurant company Yum! Restaurants International. In a span of ten years, TFL has opened 5 Pizza Hut and 11 KFC outlets so far throughout the country. Pizza Hut Franchise Information †¢ Initial Franchise Fee: $25,000 Total Investment: $1. 3M to $3M †¢ Net worth requirement: $1M †¢ Cash liquidity requirement: $360K †¢ Pay an annual 6. 5% royalty on your profit. †¢ Must commit to building at least 3 restaurants over 3 years †¢ Term of Franchise Agreement: 20 years Sources: http://en. wikipedia. org/wiki/Pizza_Hut http://www. pizzahut. com/ http://www. pizzahutfranchise. com/ http://www. startupbizhub. com/how-to-start-your-pizza-hut-franchi sing-business. htm http://www. startingfranchise. in/2012/11/Opening-Pizza-Hut-Franchise-India. html Menu of Pizza Hut Item Name |Price(Taka) |Item Name |Price(Taka) | |Pizza 2person |940 |Mushroom |450 | |Pizza 4person |1750 |Chicken Mushroom |500 | |Pizza 6person |2320 |Shrimp Mushroom |500 | |Pasta 2person |1050 |Garlic Bread |130 | |Pasta 4person |2080 |Garlic Bread platter |280 | |Arabiatta |400 |Spicy Garlic Mushroom |380 | |Chicken Arabitta |450 |Garden salad |200 | |Hawaiian salad |220 |Red n hot |1150/1500 | |Pasta mint salad |300 |Latin spicy hot, chicken Italia |1300/1650 | |Garden salad |200 |Hawaiian salad |220 | |Salad bar |400 |Cheese lover, veggie lover |250-1200 | |Onion rings |220 |Creamy spinach mushroom |500 | |Shrimp cocktail |280 |Spicy garlic mushroom |380 | |Potato shell with filler |300 |Bolognaise with meatball |450 | |Spanish delight |1150/1500 |Beef lover, BBQ chicken |300-1350 | |Garlic bread platter |280 |Beef Arabiatta |450 | |Veggie supreme |300-1350 |Chicken exotica, spicy beef 300-1350 | |Rustica |300-1350 |Chicken classic |380-1700 | |Seafood symphony |380-1700 |Latin Spicy hot |380-1700 | We will write a custom essay sample on Pizza Hut specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pizza Hut specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pizza Hut specifically for you FOR ONLY $16.38 $13.9/page Hire Writer More menus of Pizza Hut Beef LoverBBQ  ChickenVeggie Lover Chicken Hawaiian Veggie SupremeChicken SupremeBeef Pepperoni Seafood Symphony Salads Breads Pasta [pic][pic] [pic][pic] [pic][pic] SWOT analysis of Pizza Hut Strengths: †¢ Innovative range of pizzas under one roof †¢ Part of the largest restaurant chain in the world Food attracts people of various ranges from young to old. †¢ Over 18,000 franchises around the world †¢ Pizza Hut sits on top of global full-service restaurant tree †¢ Quick home delivery services. †¢ Sound financial situation and international turnover. †¢ Hygienic food and quick service. †¢ Famous television advertising †¢ They are ISO(International Standard Organization) Certified Weaknesses: †¢ High price for every menu. †¢ Franchise management. †¢ Loyal customers are feeling that the satisfaction of the pizzas is declining. †¢ There are complex computer systems and internal conflicts from fran chisees. †¢ There is a lack of an organic pizzas, which will limit the target market. They are providing less range of products comparatively with high prices. They are more focused on Western taste instead of Eastern and Asian. †¢ Obviously, Pizza Hut is not the low cost producer. They rely on their quality pizza and good service to account for their higher prices †¢ Rising competition undermines Pizza Hut as consumers go for greater convenience †¢ Rising cheese costs threaten margins Opportunities: †¢ New Pizzas with different crust sizes and flavours. †¢ Pizza Hut expands Indian market menu and looks to old favourite to bolster sales. †¢ Diversification of new products can increase their market shares. †¢ Venture more into home delivery. Pizza hut can come up with the new products considering taste of people as like McDonalds †¢ They can reduce their prices because of more resources. Threats: †¢ Threat from Dominos pizza, also fro m Mc Donald’s who have tried to introduce a new meal that is a Pizza called: McPizza. †¢ Other local restaurants can affect their market share by providing pizzas with lower price. †¢ Bird flu. †¢ Health conscious people. †¢ Social factors can affect their image as a Western organization. [pic] Type: Subsidiary Industry: Fast food restaurant Founded: 1930 in North Corbin, Kentucky (original) 1952 at 3900 South State St, Salt Lake City, Utah (franchise) Founder(s): Harland Sanders Headquarters:1441 Gardiner Lane, Louisville, Kentucky, United States (Operational Headquarters) 1209 North Orange St, Wilmington, Delaware, United States (Incorporation) Number of locations: 18,000 (2012) Key people: David C. Novak, Chairman and CEO of Yum! Brands Roger Eaton, Chairman and CEO of KFC Products: Fried chicken, chicken burgers (chicken sandwiches US), wraps, French fries, soft drinks, salads, desserts, breakfast Revenue: US$15 billion (2011) Parent Yum! Brands What made us great is still what makes us great. KFC Corporation, based in Louisville, Kentucky, is one of the few brands in America that can boast a rich, decades-long history of success and innovation. It all started with one cook who created a soon-to-be world famous recipe more than 70 years ago, a list of secret herbs and spices scratched out on the back of the door to his kitchen. That cook was Colonel Harland Sanders of course, and now KFC is the worlds most popular chicken restaurant chain, specializing in that same Original Recipe, along with Extra Crispy chicken, home-style sides and buttermilk biscuits. There are more than 18,000 KFC outlets in 120 countries and territories around the world. Transcom Foods Limited (TFL) started its journey in 2003 as a franchisee of Pizza Hut, the first International Chain Restaurant in Bangladesh, and went on to sign the contract to become the franchisee of Kentucky Fried Chicken (KFC) in the year 2006. Both Pizza Hut and KFC are subsidiaries of the world’s largest restaurant company Yum! Restaurants International. In a span of ten years, TFL has opened 5 Pizza Hut and 11 KFC outlets so far throughout the country. KFC Franchise Information †¢ Initial Franchise Fee: $45,000 †¢ Total Investment: $1. 2M to $1. 8M †¢ Net Worth: $1. 5M to $2. 5M †¢ Liquid asset: $750,000 †¢ Royalty Fee: 5% †¢ Advertising Fee: (Local 2. 5% of gross revenues National Cooperative Advertising 4. 5% of gross revenues) †¢ Renewal Fee: $6,750 †¢ Term of Agreement: 20 years Sources: 1) http://en. wikipedia. org/wiki/KFC 2) http://www. kfc. com/about/ 3) http://www. kfcfranchise. com/faqs-qsr-restaurant. hp 4) http://www. thefranchisemall. com/franchises/details/10004-0-kfc. htm 5) http://www. franchisedirect. com/foodfranchises/kfc-franchise-07095/ufoc/ Menu of KFC |Item Name |Price(Taka) |Item Name |Price(Taka) | |Chicken Snacker |100 |Potato Wedges |125 | |Chicke n Snacker box |170 |Chicken rice meal |190 | |Strips Snack |190 Spicy Thai Chicken rice |300 | |Snack Box (1pic chicken Fries) |170 |Hot Zinger meal |375/395 | |Popcorn Chicken |160 |Zinger meal |370/390 | |Boneless chicken strips |200/395 |Curry crunch chicken |290/575/1145/1700 | |Hot wings |150/290 |2pcs chicken fries meal |350 | |Bucket meal |2350 |Krushers |140/170/180/190/200 | |Bucket Hot crispy |830/1250 |Desserts |80-150 | |Hot zinger |250 |Veggie zinger |210 | |Mixed rice |85 |Chicken zinger |240 | |Combo 1/2/3/4/5 |250/300/600/1200/999 |Burgers |240/250/210 | |Sides |30-125 |Packaged water |80-90 | |tea |50 |Coffee |60 | More menus of KFC: KrushersSoft DrinkGame Box Chicken BucketBox masterChicken Thali Veg FingerColeslawFriesSnack Box  Corn on the cobSundae Soft Twirl Zing KongSnacker(chicken veggie)Brownie Sundae SWOT analysis of KFC Strengths: Second best global brand in fast food industry in terms of value ($ 6 billion) †¢ KFC customer base remained loyal to the KFC brand because of its unique taste. †¢ World’s largest restaurant company in terms of system restaurants. †¢ Chicken made with the same secret blend of 11 Ranks(herbs and spices highest among all chicken restaurant chains for its convenience. †¢ Menu variety and strong trademarks recipes. †¢ KFC has continued to dominate the dinner and take out segment of the Industry. †¢ Existing in the local market for years, therefore, knowing people’s tastes and whims. †¢ They are ISO (International Standard Organization) certified. Weaknesses: Losing market share as other Chicken chain increased sales at a faster rate. †¢ Lack of knowledge about their customers. †¢ Question of over franchising leads to loss of control and quality. †¢ Lack of focus on RD. †¢ Unhealthy food menu †¢ High employee turnover †¢ Lack of strong marketing efforts †¢ The company has entered so many markets in the past in the United Sta tes that its growth rate was about only one percent an year. †¢ The company is said to not to pay attention to its resource and development. Opportunities: †¢ Introducing new products to its only chicken range. †¢ Introducing new services and technologies. †¢ Increasing demand for healthier food. With more investments the company can definitely make its position stronger in the food industry †¢ Home meal delivery. †¢ Employment opportunities for part time seeker especially for university goings. †¢   Ã‚  Focusing on more nutrition’s. Threats: †¢ Bird flu †¢ Saturated fast food markets in the developed economies. †¢ Trend towards healthy eating. †¢ Local fast food restaurant chains. †¢ Government regulations. †¢ Change in tastes. †¢ Currency fluctuations. †¢ Lawsuits against KFC. [pic] Type: Public Traded as: SET: CPF Industry: Food and Beverage Founded: January 17, 1978 Headquarters: Bangkok, Thailan d Key People: Adirek Sriratak, ( President CEO) Products: Animal Feed, Animal Breeder, Meat and Food Parent: Charoen Pokphand Group Charoen Pokphand Foods Public Company Limited is Thailands largest agribusiness firm. It is a publicly traded subsidiary of the Charoen Pokphand Group. Charoen Pokphand Foods Public Company Limited (CPF), a company of the CP Group, is the leading agro-industrial and food conglomerate in Thailand. The greater part of the Company production bases is in Thailand with some operating overseas. The Company’s core business lines are livestock and aquaculture. The livestock operations include chicken broiler, chicken layer, duck and swine. For aquaculture business, the two main marine animals are shrimp and fish. C. P. Bangladesh Company Ltd. is a sister concern of C. P. Group Thailand. C. P. Bangladesh Co. , Ltd. s incorporated in Bangladesh on 14th January 1999 doing business in the Agricultural industry, Poultry sector. Though C. P. Bangladesh Co. , Ltd is not in Bangladesh many years, but in this shorter period it has established its own Feed mills, Breeder Farm, Hatcheries, G. P. farm, fish feed mill all over the country. C. P. Bangladesh Co. , Ltd has established with a vision â€Å"To be a leader in Agro-business industry in Bangladesh† and each day it is getting closer to its vision. C. P. Bangladesh Co. , Ltd now produce Poultry feed (both layer and broiler), breeder feed, fish feed and cattle feed, and also animal health medicine. [pic] C. P. Bangladesh Co. Ltd. is a sister concern of C. P. Group Thailand. C. P. Bangladesh Co. Ltd. is incorporated in Bangladesh on 14th January 1999 doing business in the Agricultural industry, Poultry sector. Though C. P. Bangladesh Co. Ltd. is not in Bangladesh many years, but in this shorter period it has established its own Feed mills, Breeder Farm, Hatcheries, G. P. farm, fish feed mill all over the country. They direct invested in Bangladesh by giving the tax to government (Ministry of commerce) without any licensing and franchising. They have established a production factory house in â€Å"Hemayetpur† and supply the materials for the fried chicken in the different branch in Dhaka and Chittagong. C. P. Bangladesh Company Limited was established since 1998 under operation in Agro-Industrial and Food Business by dedication of providing high quality of animal feed mill, farming operation and also processing tasteful, nutritional and hygienic food products under branding of ‘‘FIVE STAR CHICKEN’’ that deliver to all customers in Bangladesh. It Started on April 7, 2008 with a mission- â€Å"Kitchen of Bangladesh. In Bangladesh they have started their fried chicken business through licensing with an amount of TK 250,000. Currently they are operating their fried chicken business across Bangladesh with their 201 branches among them 104 branches are in Dhaka. The Charoen Pokphand Group is the largest business conglomerate in Thailand. Its largest subsidiary is Charoen Pokphand Foods, which achieved 116. 5 billion baht in revenue in 2005, earning a profit of 6. 747 billion baht. Apart from agribusiness, the family-owned conglomerates interests range from retailing, as the franchisee of Thailands 7-Eleven stores, to telecommunications, as the owner of True Corporation, a mobile telephone service provider, Internet service provider, and cable television company. CP Subsidiaries also include PRC registered Super Brand Mall Lotus center chain. The company has grown into a global business, with more than 250 subsidiaries in 20 countries, including China, where it is known as the Chia Tai Group. CP fried chicken’s methodologies of the business in Bangladesh are as follows: †¢ This is a Foreign Direct Investment (FDI). †¢ Operating as a licensing company in Bangladesh. †¢ Initial licensing Fee: TK 250,000 †¢ Renewal Fees: Not disclosed. Sources: 1) http://www. cpfworldwide. com 2) http://en. wikipedia. org/wiki/Charoen_Pokphand_Foods 3) From Street corner retailers. Menu of CP fried chicken Item Name |Price (Tk) |Item Name |Price (Tk) | | Jumbo set |790 |Wing |60 | |Party set |460 |Happy hot Dog |60 | |Breast |115 |Masala chicken |55 | |Thigh |90 |Spicy chicken |50 | |Leg |60 |Chicken ball |25 | |Chicken sausage |25 |Hot wings |25 | SWOT analysis of CP fried chicken Strengths: Low price compare to KFC Pizza Hut in Bangladesh. †¢ More branches than KFC Pizza Hut in Bangladesh. †¢ More convenience than KFC Pizza Hut in Bangladesh †¢ Horizontal raw material sources in Bangladesh. †¢ Sound financial situation and international turnover. †¢ Food attracts people of various ranges from young to old. †¢ Existing in the local market for years, therefore, knowing people’s tastes and whims. Weakness: †¢ Don’t have exclusive decorations compare to pizza Hut KFC. †¢ Loyal customers are feeling that the satisfaction of the pizzas is declining. †¢ Lack of monitoring controlling system. †¢ Lack of focus on RD. †¢ Lack of strong marketing efforts. Lack of knowl edge about their customers. †¢ Lack of menu varieties. Opportunities: †¢ They can reduce their prices because of their horizontal sources of raw materials. †¢ With more investments the company can definitely make its position stronger in the food industry †¢ Home meal delivery. †¢ They can attract more people with their consisting lower prices. Threats: †¢ Bird flu. †¢ Health conscious people. †¢ Local fast food restaurant chains. †¢ Government regulations. †¢ They need have more product offerings compare to KFC Pizza Hut †¢ Their services should be improved. Franchising Franchising is the practice of using another firms successful business model. The word franchise is of Anglo-French derivation from franc meaning free, and is used both as a noun and as a (transitive) verb. For the franchisor, the franchise is an alternative to building chain stores to distribute goods that avoids the investments and liability of a chain. The franchisors success depends on the success of the franchisees. The franchisee is said to have a greater incentive than a direct employee because he or she has a direct stake in the business. Essentially, and in terms of distribution, the franchisor is a supplier who allows an operator, or a franchisee, to use the suppliers trademark and distribute the suppliers goods. In return, the operator pays the supplier a fee. Thirty three countries, including the United States, and Australia, have laws that explicitly regulate franchising, with the majority of all other countries having laws which have a direct or indirect impact on franchising. Foreign Direct Investment 🙠 FDI) According to the International Monetary Fund, foreign direct investment, commonly known as FDI, refers to an investment made to acquire lasting or long-term interest in enterprises operating outside of the economy of the investor. The investment is direct because the investor, which could be a foreign person, company or group of entities, is seeking to control, manage, or have significant influence over the foreign enterprise. Licensing: Licensing is the process of leasing a legally protected (that is, trademarked or copyrighted) entity – a name, likeness, logo, trademark, graphic design, slogan, signature, character, or a combination of several of these elements. The entity, known as the property or intellectual property, is then used in conjunction with a product. Many major companies and the media consider licensing a significant marketing tool. Interpretations of our analysis Yummy! Let’s go for Pizza Hut or KFC or CP. Yes, these words are becoming very common for city people in Bangladesh. What more can somebody ask for! In the context of Bangladesh, whenever we talk about party or to hang around with friends or families in many cases Pizza Hut or KFC or CP gets priority among all other choices we have. Though their food items are little bit more expensive than our traditional foods, but still we love it. This time we are not having any of their food items, we are just going to have an analysis of these three companies. For the purpose of our analysis, we had to gather information’s both from the primary and secondary sources. Collecting information’s from the secondary sources were easy compare to primary sources. While we went to collect raw data from the primary sources, we found the managers of those restaurants very uncomfortable of sharing any information’s and that made our journey very difficult. After being refused from them, we went to their corporate offices but still got denied. Since we had to complete our analysis, somehow we did manage some of the information’s about these companies and which we believe can be helpful for concluding our analysis. From the information’s we have found, both Pizza Hut KFC were originated from U. S. A, and currently Transcom Foods Limited (TFL) had brought both Pizza Hut KFC into Bangladesh though franchising and off-course with the help of world’s largest restaurant company named â€Å"Yum! Restaurants International† It’s kind of revolution for the food industry in our country. Transcom Foods Limited (TFL) started its journey in 2003 as a franchisee of Pizza Hut, the first International Chain Restaurant in Bangladesh, and went on to sign the contract to become the franchisee of Kentucky Fried Chicken (KFC) in the year 2006. In a span of ten years, TFL has opened 5 Pizza Hut and 11 KFC outlets so far throughout the country. Very surprisingly their popularity is increasing in our country da y by day even though their product offerings are different. The way they are dominating the world’s restaurant industry through their product and service offerings, similarly they are dominating in our country as well. Most of the time, they are trying to reach the higher income people. Whereas CP (Charoen Pokphand) is another food company which has targeted all classes of people in our country. Basically CP has originated from Thailand and started it’s business in our country as an agro based industry. But later on, in the year of 2008, they had expanded their business in food industry through licensing. In Bangladesh they have started their fried chicken business through licensing with an amount of TK 250,000. Currently they are operating their fried chicken business across Bangladesh with their 201 branches among them 104 branches are in Dhaka. Even though they are having more branches compare to Pizza Hut KFC, but their product offerings and service quality especially, their locations and the environments are not that good like Pizza Hut KFC. Their internal and external decoration is also different and looks less exclusive than Pizza Hut KFC. But CP’s food prices are way cheaper than Pizza Hut KFC. Moreover, CP’s initial investments and expenses are less than Pizza Hut KFC. From the above mentioned analysis, we can say that, both Pizza Hut KFC are fulfilling peoples demand by assuring their product service qualities as well as environments whereas, CP is not covering any of those issues rather they are more focusing on cheaper product price. Price Comparison with other countries: |Item Name |Bangladesh |India |U. S. A | |KFC 8 pcs Bucket |Tk 830. 00 |Rs 350. 00 |$ 10. 9 | | | |350*1. 25=Tk 437. 5 |10. 99*76. 54=Tk 841. 17 | |KFC 12 pcs Bucket |Tk 1,250. 00 |Rs 500. 00 |$ 16. 49 | | | |500*1. 25=Tk 625. 00 |16. 49*76. 54=Tk 1,262. 14 | |Pizza Hut |Tk 460. 00 |Rs 315. 00 |$ 7 | |Classic Margherita(M) | |315*1. 25= Tk 393. 75 |7*76. 54= Tk 535. 8 | |Pizza Hut |Tk 1200. 00 |Rs 490. 00 |$ 11. 99 | |Veggie Lovers | |490*1. 25= Tk 612. 5 |11. 99*76. 54= Tk 917. 71 | |CP |Tk 790. 00 |Rs 290. 00 | | |Jumbo Set | |290*1. 25= Tk 362. 5 | | Comparative analysis of these three com panies: Company Franchising Cost |Licensing Cost |Initial Investment |Location |Loyalty |Popularity |Product Price |Service |Customer Level | |Pizza Hut | High |N/A |Very High |Moderate |Very High |High |Very High |Excellent |High upper middle | |KFC |Very High |N/A |Very High |Moderate |Very High |Very High |High |Excellent |High, upper middle middle | |CP |N/A |Low |Moderate |Excellent |Moderate |Moderate |Moderate |Low |Middle low | | Company |Product quality |Product Variety |Product offerings |Availability |Home delivery |Inspection |Environment |Customer Satisfaction | |Pizza Hut |Excellent |Various |Active |Very Few |Yes |Frequent |Excellent |Very Good | |KFC |Excellent |Various |Very active |Few |Yes |Frequent |Excellent |Very good | |CP |Good |Limited |Stable |Available |N/A |Les Frequent |Moderate |Good | |